Madison McKee is a fourth-year communications and marketing student at Mount Royal University, with a passion for creative communications strategy and building positive relationships between clients and the community.

Since beginning university in 2018, Madison has completed a number of work terms within the sectors of finance, hospitality, and the natural resource sector where she supported community and customer relations projects, in addition to social media content creation and monitoring. This work has allowed her to learn new skills in the field of analytics and engagement, while still working in the scene of local music and business that she loves. Additionally, she has had the opportunity to work with northern indigenous communities and build positive relationships between the community and organizations operating in the same area.

When Madison isn’t attending classes or working for Adverb, she can be found reading up on current trends within the communications and PR industry, as well as supporting craft brewing and hospitality clients by creating social media content that proactively aligns with trends and leverages audience engagement.