Tyler Butler is a digital strategist with over a decade of experience in social media, content marketing, podcasting, communications strategy and leadership.

Tyler began his career at MacEwan University, where he created the university’s first social media strategy. His student-focused work emphasized storytelling, and health and well-being— including a leadership role on an annual campaign to End Sexual Violence on Campus.

At ATB, Tyler revolutionized the financial institution’s social media strategy, with a focus on brand building, engaging storytelling, and interactive digital activations. His work led to multiple awards, including IABC Gold Quill Awards in 2019 and 2020.

In 2021, Tyler took on the role of Director of Digital Strategy for the Amarjeet Sohi for Mayor Campaign, leading social media, email marketing, digital advertising and website development for a successful political campaign.

His experience also extends to the arts world, where he helped to manage and market an independent record label—and performed internationally as a folk musician.

Throughout his career, creativity has defined Tyler’s work, whether he’s hosting an improv show on a bank’s Instagram account, convincing the Mayor to do TikTok dances, or addressing student mental health through a Snapchat account.

And yes, those all really happened.