Bringing Brands To Life
Too often, we think of brands as static things. A style sheet. An annual report. A landing page. Something pristine and beautiful.
I love those moments. When the brand shows up exactly how you imagined it.
But social media complicates brands. Because it’s where brands come to life.
In the latest episode of Ask Adverb, Adam and I chatted with Andrea Hirji—who has been helping Adverb (and our clients) out with art direction and graphic design for the last few months—about how she approaches brand-building on social media.
Andrea pointed out something really interesting. To her, social media is the best place to develop a brand. Because on social media, brands become living, breathing things.
The constant need to create content is a challenge—and an opportunity. An opportunity to explore, experiment and iterate.
Social media is a place where your brand needs to react—to changing tactics, trends and circumstances. And it’s the place where your brand and audience intersect. Where you can learn from real people in real time.
It’s an incredible opportunity to push on the boundaries of a brand. To experiment and learn. And to integrate those learnings into the brand.
Because you only get one chance at something like a television ad, or a billboard. But we have almost endless chances to engage our audience on social media.
Everything that we learn—from the results of an A/B test, to the kinds of videos that your audience reacts to on Instagram—can help our entire brand come to life in a way that matters more to your audience.
Want to hear some examples? Check out the full conversation with Andrea, and subscribe wherever you get your podcasts.
At Adverb Communications, we pride ourselves on bringing great brands to life on social media. There’s nothing like trying something new and watching it land. And we’re always looking for the next opportunity.