First Friday: The December Edition
Whether you were packing your “sootcases” or climbing into them, November was truly an interesting month. But before we fully put it behind us, let’s take a moment to look back on some of the good moments November brought.
Welcome to First Friday, the Adverb newsletter that recaps some of our favourite trends that emerged last month on social media! We have a lot of content to cover, so let’s dive in!
Trending Lifestyle Audios
This audio is a version of the song “Jerk It Out” by Caesars Palace that took off on Instagram reels this month. The audio is only 15 seconds long, but that didn’t stop creators from posting a wide variety of content with it!
Videos use that first few seconds as an intro to the video, often featuring a slow-paced shot. After the singer exclaims, “Let’s go!” the reel gets to the action, sharing a handful of different, short clips as the rest of the video content.
Cry to Me - Solomon Burke (Remix)
This audio is an upbeat remix of the song “Cry to Me” by Solomon Burke. The remix has a modern touch to it, with some strong bass, while still keeping some of the original groovy vibes. Although there is a full version of this remix, the version that is trending on Instagram is only 14 seconds long, which is still plenty of time to create a great piece of content.
This audio is still performing well as we head into December, so you still have time to jump in on this trend. All you need is a few short clips of whatever it is you want to highlight, whether that be a product, some scenery, an event, or something else—like speed skating!
Trending Comedic Audios
This trend comes from an old episode of the show “Broad Family” and users are lip-syncing the lines of one woman declaring “In da klurb, we all fam,” while the other is increasingly confused.
After repeating the line three times, the original speaker finally gives in and translates the line to “In the club, we are all family.”
This trend is all about being with your community, your found family, or just relating to strangers. Alternatively, users are also making videos about trying to speak to a younger generation and not understanding their slang.
This trending audio comes from the 2002 Adam Sandler movie Eight Crazy Nights and only requires a little bit of dancing. The first line is an overly dramatic “It’s just not fair!” Then, a different singer walks in, interrupting the dramatics, singing “Bum biddy biddy biddy bum bum.”
Using those two lines as the guide, users first describe a situation that isn’t fair or something else worth freaking out about. Then, the shot changes and they interrupt themselves by doing a little dance to the “Biddy bum bum,” line, with text on screen that adds a comedic description of the problem getting worse—like this example.
“Accidentally” Flipped the Camera
This trend, otherwise known as the “oops” trend, is all about sharing your hot takes, advice, or bold claims, but with a failed attempt at disguising yourself, all while a dramatic violin plays in the background.
These videos start with a shot that appears to be filmed from the camera on the back of your phone that has text of a hot take or something that appears to be advice for someone else—often parents, pets, or partners. Then, users “accidentally” flip the camera to reveal that the video is created by the person who would benefit from someone following the advice.
We even saw celebrities get in on this trend, including Taylor Lautner, Gordon Ramsay, Joe Jonas…and possibly the person who wrote this newsletter.
The Weird and Wonderful World of HomeGoods
Walking through a HomeGoods, or the home section of Winners can be an interesting experience and you never really know what you will come across—after all, their motto is, “you don't go shopping, you go finding."
This is exactly the feeling TikTok user nataliezacek wanted to capture when she posted a video with a friend at HomeGoods. One of them pretends to be a customer, asking for a weirdly specific item, while the other, pretending to be the employee, shows off that exact thing.
That video went viral and now people from all over are heading to HomeGoods to recreate a similar video, showing off all the different things the stores have to offer.
People Climbing Into Suitcases
Be careful trying this trend from home!
After a video resurfaced of Barron Trump as a child showing off a little suitcase and announcing, “I like my sootcase,” the audio took off on TikTok. Originally, users were using the audio to share simple videos showing off their suitcases when travelling or cute videos of pets in bags.
As the audio continued to blow up, along with a remix of the original audio, the trend evolved and now people are climbing into their suitcases so that just their heads are sticking out while a friend wheels them around. Some people are doing this trend from the comfort of their own homes, while others are more bold and doing it with suitcases in stores, or even at the airport.
The 2024 Word Of The Year Is Very Demure.
Remember earlier this year when the internet was obsessed with being very cutesie, very mindful, and very demure? Now it will remain a trend remembered in history—Dictionary.com just revealed the 2024 word of the year: Demure.
Thanks to TikToker Jools Lebron launching the trend in the summer with her video about being demure in the workplace, Dictionary.com reported a nearly 1200% increase in usage in digital web media alone!
Dictionary.com also revealed their runner-ups for word of the year:
Brainrot
Brat
Extreme weather
Midwest nice
Weird
The Adverb Team Grows!
We are very excited to celebrate the addition of two more Adverbians to our full-time team— Kian Javier and Remi Baker!
Learn all about our newest team members on our website.
Kian Javier
Account Manager
Remi Baker
Content Coordinator
Thank you for being a part of our 2024—we can’t wait to bring you more content in 2025.
Your friends,
Adverb.
