First Friday: The October Edition
Gen Z slang, back-to-school excitement, and an ongoing baby animal obsession.
The leaves aren't the only thing changing this fall—the trends are too! From adorable baby animals stealing hearts to Gen Z shaking up marketing, there's something for everyone. Let’s dive in!
Trending Lifestyle Audios
Gen Z Writes the Marketing Script
Forget corporate jargon; Gen Z is rewriting the script! This trend sees brands handing the creative reins to their youngest employees and tasking them with penning promotional videos packed with slang. The catch? It's not the Gen Z-er on camera, but rather someone from an older generation awkwardly delivering the lines.
Workplace tours and showcases of cool spaces are prime materials for this trend. The key is the contrast between the Gen Z script and the older presenter's delivery. It's a lighthearted way for brands to connect with younger audiences and show they're in tune with the times.
Universal Joint - Secret Agent 23 Skidoo
This funky beat with catchy trumpets and a feel-good rap is the soundtrack to everyone's best moments right now. The song might be a few years old, but it's found new life on Instagram Reels, topping the audio charts all week.
Users are sharing what makes their day great—from killer outfits and delicious food to impressive bike tricks.
Did Somebody Say HipOpera - BigLatto and Christina Aguilera
Big Latto and Christina Aguilera's powerful vocals are taking over TikTok, but this time it's not about the whole song. A snippet of their "Did Somebody Say..." riff has become the go-to sound for expressing emphatic agreement.
Users are lip-syncing to the clip and adding a question they'd answer with a resounding "YES!" Think, "Did somebody say weekend?" or "Did somebody say extra cheese?”
School is Back in Session—Even for the Adults
September brought the familiar excitement of back-to-school season, not just for kids but also for some NHL teams! While parents traditionally share their kids' first-day-of-school photos with chalkboards listing their favourites, the Edmonton Oilers and Seattle Kraken put a fun twist on this trend.
On the first day of training camp, they had players and broadcasters fill out their own "back-to-school" boards. From ages and favourite childhood players to go-to snacks and hockey stick brands, these social media posts gave fans a glimpse into the personalities and stories behind their favourite athletes. The creative content was a hit across platforms, proving that the back-to-school spirit is contagious, even in the world of professional hockey.
Pesto and Moo Deng’s Rise to Fame
Move over, Grumpy Cat. The internet has new adorable overlords!
In Thailand, a baby pygmy hippo named Moo Deng (which adorably translates to “bouncy pork”) is stealing hearts worldwide. Videos and a live stream of her frolicking at a zoo near Bangkok have turned her into a viral sensation. Fans are editing clips to express their love, and others are using her expressive face to capture relatable moods—proving Moo Deng is more than just a cute face; she's a whole mood.
Meanwhile, in Melbourne, a nine-month-old king penguin chick named Pesto is waddling his way into internet fame. This giant fluffball already weighs nearly 46 pounds, making him a “chonky boi” compared to his mama! Nicknames like “Shaq” and “Big Bird” are popping up as Pesto trends on TikTok, proving his oversized charm is undeniable.
So whether you prefer your baby animals petite and playful or giant and fuzzy, there's something for everyone in this latest wave of internet cuteness.
Have you ever wondered, “What exactly do they do over at Adverb?”
We've been searching high and low for the perfect way to capture the magic that happens at Adverb. This week, we finally cracked the code! Check out this illustration that perfectly sums up our weekly whirlwind.
Thanks for catching up with us as summer 2024 comes to a close!